I recently read an article by John F Schumaker, who is a retired psychology academic living in Christchurch, New Zealand/Aotearoa. The article called The Demoralized Mind has a message that our modern world needs to hear. He explains that western culture has becomes demoralised in a way that is impossible to avoid in a modern consumer culture.
Rather than a depressive disorder, demoralization is a type of existential disorder associated with the breakdown of a person’s ‘cognitive map’. It is an overarching psycho-spiritual crisis in which victims feel generally disoriented and unable to locate meaning, purpose or sources of need fulfilment. The world loses its credibility, and former beliefs and convictions dissolve into doubt, uncertainty and loss of direction. Frustration, anger and bitterness are usual accompaniments, as well as an underlying sense of being part of a lost cause or losing battle. The label ‘existential depression’ is not appropriate since, unlike most forms of depression, demoralization is a realistic response to the circumstances impinging on the person’s life.
As it is absorbed, consumer culture imposes numerous influences that weaken personality structures, undermine coping and lay the groundwork for eventual demoralization. Its driving features – individualism, materialism, hyper-competition, greed, over-complication, overwork, hurriedness and debt – all correlate negatively with psychological health and/or social wellbeing. The level of intimacy, trust and true friendship in people’s lives has plummeted. Sources of wisdom, social and community support, spiritual comfort, intellectual growth and life education have dried up. Passivity and choice have displaced creativity and mastery. Resilience traits such as patience, restraint and fortitude have given way to short attention spans, over-indulgence and a masturbatory approach to life.Most people do not have a philosophy of life or set of guiding principles that give life meaning, so they easily become dislocated and dispirited.
Despite surface appearances to the contrary, the consumer age is deathly boring. Boredom is caused, not because an activity is inherently boring, but because it is not meaningful to the person. Since the life of the consumer revolves around the overkill of meaningless manufactured low-level material desires, it is quickly engulfed by boredom, as well as jadedness, ennui and discontent. This steadily graduates to ‘existential boredom’ wherein the person finds all of life uninteresting and unrewarding.Schumaker says that human culture has muted into a marketing machine dominated by economic priorities and psychological manipulation.
Consumption itself is a flawed motivational platform for a society. Repeated consummation of desire, without moderating constraints, only serves to habituate people and diminish the future satisfaction potential of what is consumed. This develops gradually into ‘consumer anhedonia’, wherein consumption loses reward capacity and offers no more than distraction and ritualistic value. Consumerism and psychic deadness are inexorable bedfellows.
Today’s consumers are by far the most propagandized people in history. The relentless and repetitive effect is highly hypnotic, diminishing critical faculties, reducing one’s sense of self, and transforming commercial unreality into a surrogate for meaning and purpose.For the younger generation, boredom, disappointment, disillusion and demoralisation are almost inevitable.
The more lost, disoriented and spiritually defeated people become, the more susceptible they become to persuasion, and the more they end up buying into the oversold expectations of consumption. But in unreality culture, hyper-inflated expectations continually collide with the reality of experience. Since nothing lives up to the hype, the world of the consumer is actually an ongoing exercise in disappointment. While most disappointments are minor and easy to dissociate, they accumulate into an emotional background of frustration as deeper human needs get neglected. Continued starvation of these needs fuels disillusion about one’s whole approach to life. Over time, people’s core assumptions can become unstable.
Understandably, they have become the trance generation, with an insatiable appetite for any technology that can downsize awareness and blunt the emotions.This sounds like an ideal situation for a real gospel.