Thursday, November 10, 2016

Manufactured Fear

The Clinton campaign characterised Donald Trump as "scarry". That was a clever tactic, because it is emotions that persuade, not ideas or policies. Emotion is even more powerful than image for persuasion. The media joined in on the "scarry" theme and people believed.

Clinton did not win the election, but the emotion remains. Now people all over the world who absorbed this message are afraid.

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