Friday, December 28, 2018

Quality Gifts

On Christmas day, my three-year-old granddaughter received as a present a small electronic fishing game, which had been designed and manufactured in the United States. There was only one problem. Before the game could be played, a C battery was needed. There are plenty of AA and AAA around the house, but Cs are not used much these days. So the present could not be used until her parents were able to purchase a battery in a couple of day’s time.

In contrast, all the presents that were manufactured in China were ready to use. They had batteries in them, with just a small piece of plastic to be removed, or the batteries were included in the box ready to install.

The difference seems obvious. Chinese manufacturers understand the needs of their customers. They know that most toys are given as gifts, and that small children want to play with their presents when they receive them. Customers have come to expect that with Chinese-made toys.
American manufacturers seem to think that customers are privileged to be able to buy their products.

If the United States manufacturers want to become “great again”, they will need to get better at customer service.

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